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Company research · IGV

ServiceNow, Inc.

NYSE:NOW

Packaged Software · benchmarked against Packaged Software inside the IGV constituent company universe.

Open market view Back to ETF companies

Opportunity-adjusted verdict

Weak43/100

Market cap108B

Last close102.13

1M return-5.37%

FCF yield+4.29%

Stored price tapeDaily OHLC candles

-2.45%

Full history and event labels

May 13, 5:30 AM O 92.465 H 92.77 L 88.685 C 89 V 22354585, May 13, 9:30 PM O 88.58 H 88.58 L 86.0104 C 87.05 V 22107022, May 14, 5:30 AM O 88.58 H 88.58 L 86.0104 C 87.05 V 22107022, May 14, 9:30 PM O 87.32 H 92 L 85.44 C 90.5 V 25571514, May 15, 5:30 AM O 87.32 H 92 L 85.44 C 90.5 V 25571514, May 15, 9:30 PM O 92.09 H 96.67 L 91.97 C 95.07 V 34569746, May 16, 5:30 AM O 92.09 H 96.67 L 91.97 C 95.07 V 34569746, May 18, 9:30 PM O 98.86 H 104.68 L 97.85 C 103.42 V 51220734, May 19, 5:30 AM O 98.86 H 104.68 L 97.85 C 103.42 V 51220734, May 19, 9:30 PM O 110.14 H 110.83 L 100.7723 C 101.83 V 55624414, May 20, 5:30 AM O 110.14 H 110.83 L 100.7723 C 101.83 V 55624414, May 20, 9:30 PM O 100.75 H 103.35 L 97.5 C 103.3 V 30037715, May 21, 5:30 AM O 100.75 H 103.35 L 97.5 C 103.3 V 30037715, May 21, 9:30 PM O 100.99 H 101.59 L 98.11 C 99.69 V 26474043, May 22, 5:30 AM O 100.99 H 101.59 L 98.11 C 99.69 V 26474043, May 22, 9:30 PM O 102.18 H 104.59 L 99.4328 C 102.13 V 23646295, May 23, 5:30 AM O 102.18 H 104.59 L 99.4328 C 102.13 V 23646295, May 26, 9:30 PM O 100.555 H 102.54 L 98.72 C 99.92 V 23589915, May 27, 5:30 AM O 100.555 H 102.54 L 98.72 C 99.92 V 23589915, May 27, 9:30 PM O 99.21 H 105.4 L 98.55 C 102.12 V 28633258, May 28, 9:30 PM O 107 H 110.16 L 104.6 C 108.73 V 39117684, May 29, 9:30 PM O 118.48 H 124.74 L 116.29 C 124.37 V 68243445, Jun 1, 9:30 PM O 135.77 H 139.2 L 131.61 C 135.86 V 68788965, Jun 2, 9:30 PM O 129.9 H 132.7399 L 124.12 C 127.65 V 41371643, Jun 3, 9:30 PM O 127.99 H 128.0786 L 117.34 C 117.9 V 34316415, Jun 4, 9:30 PM O 121.94 H 124.8 L 119.36 C 119.36 V 28143982, Jun 5, 9:30 PM O 119.19 H 121.2 L 111.562 C 112.45 V 31452022, Jun 8, 9:30 PM O 111.685 H 115.36 L 111.2 C 114.19 V 19737744, Jun 9, 9:30 PM O 110.31 H 112.39 L 103.08 C 106.97 V 35824771, Jun 10, 9:30 PM O 105.28 H 109.795 L 104.73 C 106.06 V 20052679, Jun 11, 9:30 PM O 103.025 H 105.12 L 101.33 C 103.08 V 28321516, Jun 12, 9:30 PM O 103.38 H 103.45 L 98.42 C 102.15 V 26049350, Jun 15, 9:30 PM O 104.8 H 107.18 L 103.35 C 104.15 V 23017970, Jun 16, 9:30 PM O 102.9 H 105.6644 L 101.2 C 101.33 V 17198406, Jun 17, 9:30 PM O 100.68 H 102.89 L 95.09 C 95.48 V 32165614, Jun 18, 9:30 PM O 95.31 H 96.2413 L 92.45 C 95.04 V 36337231, Jun 22, 9:30 PM O 93.3 H 97.44 L 91.48 C 93.01 V 24940905, Jun 23, 9:30 PM O 95.14 H 97.5 L 94.61 C 95.94 V 32559715, Jun 24, 9:30 PM O 94 H 96.99 L 93.42 C 93.8 V 17246445, Jun 25, 9:30 PM O 91.7 H 92.06 L 89.39 C 89.52 V 23735598, Jun 26, 9:30 PM O 90.44 H 98.92 L 90 C 98.34 V 27314851, Jun 27, 5:30 AM O 90.44 H 98.92 L 90 C 98.34 V 27314851, Jun 29, 9:30 PM O 100.48 H 103.21 L 99.47 C 99.97 V 25023060, Jun 30, 5:30 AM O 100.48 H 103.21 L 99.47 C 99.97 V 25023060, Jun 30, 9:30 PM O 97.31 H 99.635 L 96.95 C 99.28 V 19433321, Jul 1, 5:30 AM O 97.31 H 99.635 L 96.95 C 99.28 V 19433321, Jul 1, 9:30 PM O 103.6 H 106.69 L 101.765 C 105.8 V 26458594, Jul 2, 5:30 AM O 103.6 H 106.69 L 101.765 C 105.8 V 26458594, Jul 2, 9:30 PM O 106.22 H 107.6799 L 103.84 C 106.32 V 20276620, Jul 3, 5:30 AM O 106.22 H 107.6799 L 103.84 C 106.32 V 20276620, Jul 6, 9:30 PM O 104.1 H 110.635 L 103.3359 C 107.93 V 16524507, Jul 7, 5:30 AM O 104.1 H 110.635 L 103.3359 C 107.93 V 16524507, Jul 7, 9:30 PM O 111.545 H 113.79 L 109.04 C 110.73 V 22339364, Jul 8, 5:30 AM O 111.545 H 113.79 L 109.04 C 110.73 V 22339364, Jul 8, 9:30 PM O 106.21 H 108.44 L 105.4 C 107.78 V 15069394, Jul 9, 5:30 AM O 106.21 H 108.44 L 105.4 C 107.78 V 15069394, Jul 9, 9:30 PM O 102.025 H 109.25 L 101.51 C 108.84 V 14241364, Jul 10, 5:30 AM O 102.025 H 109.25 L 101.51 C 108.84 V 14241364, Jul 10, 9:30 PM O 111.27 H 111.5 L 105.71 C 107.71 V 11096950, Jul 11, 5:30 AM O 111.27 H 111.5 L 105.71 C 107.71 V 11096950, Jul 13, 9:30 PM O 109.5 H 113.03 L 107.6523 C 111.26 V 16607255, Jul 14, 5:30 AM O 109.5 H 113.03 L 107.6523 C 111.26 V 16607255, Jul 14, 9:30 PM O 103.74 H 107.96 L 102.61 C 104.85 V 23213068, Jul 15, 5:30 AM O 103.74 H 107.96 L 102.61 C 104.85 V 23213068, Jul 15, 9:30 PM O 106.5 H 108.75 L 104.33 C 104.73 V 13784215, Jul 16, 5:30 AM O 106.5 H 108.75 L 104.33 C 104.73 V 13784215, Jul 16, 9:30 PM O 104.94 H 105.86 L 99.31 C 104.01 V 20318249, Jul 17, 5:30 AM O 104.94 H 105.86 L 99.31 C 104.01 V 20318249, Jul 17, 9:30 PM O 102.88 H 105.83 L 102.64 C 103.24 V 16207257, Jul 18, 5:30 AM O 102.88 H 105.83 L 102.64 C 103.24 V 16207257, Jul 20, 9:30 PM O 100.521 H 105.33 L 98.43 C 104.7 V 20547059, Jul 21, 9:30 PM O 101.65 H 104.5799 L 101.05 C 102.13 V 14577889

From high -56.37%Drawdown -64.54%20D volume 0.86x

QualityMargin, returns, cash conversion, and balance-sheet support.

ValuationHigher means cheaper or better cash yield versus peers.

MomentumStored price returns, drawdown repair, and proximity to highs.

OpportunityMega-driver fit, inflection, catalyst, and breakout evidence.

Early signalDisclosure, theme macro, acceleration, and tape before the slower base score catches up.

AccelerationNear-term revenue, earnings, margin, cash-flow, and leverage changes.

100

CatalystOfficial disclosure and extracted signal evidence.

Theme macroCountry, sector, liquidity proxy, and structural theme alignment.

RiskLeverage, beta, drawdown pressure, and timing risk.

Opportunity score is part of the verdict

54/100 early opportunity signal

Mapped to software, IT services, online platforms, or digital workflow demand.

Early signal54/100Disclosure, theme macro, acceleration, and tape

Mega driver56/100Software / digital services

Theme macro67/100Software / digital services

Acceleration36/100Revenue, margin, EPS, cash flow, and leverage trend

Catalyst evidence100/100Official filings, updates, and extracted signals

Breakout7/100Price, volume, and proximity to high

Expectation reset44/100Old score lagging a strong setup

OverviewVerdict, thesis map, and valuation setup.FundamentalsDrivers, trajectory, and business quality.Financial reportsStatement tables, sorting, filtering, and acceleration.Ex-ante forecastTarget price, dividend yield, and total return by horizon.FactorsCompany factor exposure, rank, and universe context.Market viewMomentum, catalysts, charts, and symbol packet.AttributionLarge-move causes, residuals, and research backlog.OwnershipSEC 13F holder flow, crowding, and manager changes.PeersPeer heatmap and closest comparables.

Tab scope

Decision brief

Overview

Source and lookbackScorecard, fundamentals, price tape, peer medians3563 stored daily bars; latest price through Jul 21, 9:30 PM GMT+8; fundamentals synced Jul 21, 7:45 PM GMT+8.

Sample and caveat24 industry peers and 27 sector peers in the scorecard context.Use this tab for its stated job; heavier model packets stay on their own tabs.

At-a-glance read

Is this company good?

Fundamentals synced Jul 21, 7:45 PM GMT+8

NYSE:NOW screens weak overall. Quality is mixed, valuation is weak, momentum is weak, and risk is weak versus the available peer data.

Strengths

Stored fundamental snapshots show an improving near-term business trajectory.
Official company disclosures add catalyst evidence to the score.
Free cash flow is positive relative to market value.

Watch items

Price momentum is weak, so timing risk is high.
Risk metrics are unfavorable versus peers or the stock is materially off its high.

Thesis map

Why the score looks this way

Packaged Software benchmark

Business qualityMixed

48/100

Gross margin +76.56% · 62nd percentile vs Packaged Software
Net margin +12.59% · 46th percentile vs Packaged Software
Return on equity +16.07% · 54th percentile vs Packaged Software