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Company research · XLP

Kroger Company (The)

NYSE:KR

Food Retail · benchmarked against Retail Trade inside the XLP constituent company universe.

Open market view Back to ETF companies

Beginner verdict

Mixed50/100

Market cap35.8B

Last close57.76

1M return-0.84%

FCF yield+8.05%

Stored price tapeDaily OHLC candles

-1.03%

Full history and event labels

May 13, 5:30 AM O 65.14 H 65.25 L 64.04 C 64.62 V 6446363, May 13, 9:30 PM O 64.81 H 66.47 L 64.36 C 66.24 V 8324138, May 14, 5:30 AM O 64.81 H 66.47 L 64.36 C 66.24 V 8324138, May 14, 9:30 PM O 66.5 H 66.94 L 65.85 C 66.79 V 4022908, May 15, 5:30 AM O 66.5 H 66.94 L 65.85 C 66.79 V 4022908, May 15, 9:30 PM O 67.25 H 67.48 L 65.865 C 66.02 V 4058961, May 16, 5:30 AM O 67.25 H 67.48 L 65.865 C 66.02 V 4058961, May 18, 9:30 PM O 66.14 H 68.37 L 65.79 C 68.32 V 4756089, May 19, 5:30 AM O 66.14 H 68.37 L 65.79 C 68.32 V 4756089, May 19, 9:30 PM O 68.85 H 71.71 L 68.82 C 70.6 V 7840256, May 20, 5:30 AM O 68.85 H 71.71 L 68.82 C 70.6 V 7840256, May 20, 9:30 PM O 70.03 H 70.03 L 68.46 C 68.68 V 5748076, May 21, 5:30 AM O 70.03 H 70.03 L 68.46 C 68.68 V 5748076, May 21, 9:30 PM O 65.28 H 67.73 L 65.25 C 67.07 V 7865666, May 22, 5:30 AM O 65.28 H 67.73 L 65.25 C 67.07 V 7865666, May 22, 9:30 PM O 67 H 67.4 L 66.37 C 67.25 V 5117430, May 23, 5:30 AM O 67 H 67.4 L 66.37 C 67.25 V 5117430, May 26, 9:30 PM O 66.2 H 66.425 L 64.47 C 64.55 V 9242357, May 27, 5:30 AM O 66.2 H 66.425 L 64.47 C 64.55 V 9242357, May 27, 9:30 PM O 64.78 H 65.79 L 64.64 C 64.69 V 5611963, May 28, 9:30 PM O 65.09 H 65.51 L 63.23 C 63.66 V 6895848, May 29, 9:30 PM O 63.52 H 63.73 L 61.73 C 62.15 V 12761488, Jun 1, 9:30 PM O 62.6 H 62.9999 L 61.39 C 61.52 V 8256420, Jun 2, 9:30 PM O 61.95 H 62.25 L 61.35 C 61.56 V 7847696, Jun 3, 9:30 PM O 61.36 H 61.89 L 61.005 C 61.23 V 6977229, Jun 4, 9:30 PM O 62.15 H 62.84 L 61.81 C 62.24 V 7748493, Jun 5, 9:30 PM O 62.7 H 64.2 L 62.7 C 63.57 V 8814737, Jun 8, 9:30 PM O 62.75 H 63.6 L 62.48 C 62.96 V 6921271, Jun 9, 9:30 PM O 62.71 H 64.3 L 62.1 C 62.99 V 8918480, Jun 10, 9:30 PM O 63.86 H 64.86 L 62.96 C 64.46 V 9302768, Jun 11, 9:30 PM O 64.22 H 65.04 L 63.59 C 64.12 V 7227281, Jun 12, 9:30 PM O 64.06 H 64.76 L 64.02 C 64.71 V 5040470, Jun 15, 9:30 PM O 63.82 H 64.98 L 63.783 C 64.06 V 7603710, Jun 16, 9:30 PM O 64.07 H 64.48 L 62.94 C 64.13 V 7047075, Jun 17, 9:30 PM O 64.06 H 64.06 L 61.27 C 61.82 V 13075022, Jun 18, 9:30 PM O 59.42 H 59.59 L 56.32 C 56.61 V 26704549, Jun 22, 9:30 PM O 56.55 H 57.65 L 55.595 C 55.76 V 13199906, Jun 23, 9:30 PM O 56.52 H 57.55 L 56.23 C 57.05 V 14932328, Jun 24, 9:30 PM O 57.76 H 58.94 L 57.385 C 58.48 V 8166514, Jun 25, 9:30 PM O 58.65 H 59.45 L 57.63 C 57.77 V 6303649, Jun 26, 9:30 PM O 58.74 H 59.005 L 57.56 C 57.73 V 8118850, Jun 27, 5:30 AM O 58.74 H 59.005 L 57.56 C 57.73 V 8118850, Jun 29, 9:30 PM O 57.35 H 58.065 L 55.87 C 55.91 V 7802077, Jun 30, 5:30 AM O 57.35 H 58.065 L 55.87 C 55.91 V 7802077, Jun 30, 9:30 PM O 55.58 H 55.97 L 54.97 C 55.53 V 7227538, Jul 1, 5:30 AM O 55.58 H 55.97 L 54.97 C 55.53 V 7227538, Jul 1, 9:30 PM O 54.5 H 56.25 L 54.15 C 56.24 V 8623202, Jul 2, 5:30 AM O 54.5 H 56.25 L 54.15 C 56.24 V 8623202, Jul 2, 9:30 PM O 56.75 H 58.25 L 56.5671 C 58.22 V 6002494, Jul 3, 5:30 AM O 56.75 H 58.25 L 56.5671 C 58.22 V 6002494, Jul 6, 9:30 PM O 58.13 H 58.48 L 57.16 C 58.25 V 9797147, Jul 7, 5:30 AM O 58.13 H 58.48 L 57.16 C 58.25 V 9797147, Jul 7, 9:30 PM O 58.89 H 60.06 L 58.37 C 58.54 V 8875797, Jul 8, 5:30 AM O 58.89 H 60.06 L 58.37 C 58.54 V 8875797, Jul 8, 9:30 PM O 58.26 H 60.07 L 58.2 C 59.32 V 9743522, Jul 9, 5:30 AM O 58.26 H 60.07 L 58.2 C 59.32 V 9743522, Jul 9, 9:30 PM O 59.19 H 59.945 L 58.8 C 59.86 V 11051357, Jul 10, 5:30 AM O 59.19 H 59.945 L 58.8 C 59.86 V 11051357, Jul 10, 9:30 PM O 60.43 H 61.28 L 60.25 C 60.54 V 10400027, Jul 11, 5:30 AM O 60.43 H 61.28 L 60.25 C 60.54 V 10400027, Jul 13, 9:30 PM O 61.07 H 61.18 L 59.14 C 59.31 V 8611675, Jul 14, 5:30 AM O 61.07 H 61.18 L 59.14 C 59.31 V 8611675, Jul 14, 9:30 PM O 58.66 H 59.33 L 58.435 C 58.74 V 7133096, Jul 15, 5:30 AM O 58.66 H 59.33 L 58.435 C 58.74 V 7133096, Jul 15, 9:30 PM O 58.15 H 58.76 L 56.275 C 56.56 V 11065972, Jul 16, 5:30 AM O 58.15 H 58.76 L 56.275 C 56.56 V 11065972, Jul 16, 9:30 PM O 57.21 H 58.795 L 56.67 C 58.61 V 7062158, Jul 17, 5:30 AM O 57.21 H 58.795 L 56.67 C 58.61 V 7062158, Jul 17, 9:30 PM O 59.71 H 60.34 L 58.425 C 58.82 V 6269497, Jul 18, 5:30 AM O 59.71 H 60.34 L 58.425 C 58.82 V 6269497, Jul 20, 9:30 PM O 58.55 H 58.62 L 57.875 C 58.36 V 3974604, Jul 21, 9:30 PM O 58.08 H 58.13 L 57.085 C 57.76 V 3970233

From high -23.60%Drawdown -26.55%20D volume 0.47x

QualityMargin, returns, cash conversion, and balance-sheet support.

ValuationHigher means cheaper or better cash yield versus peers.

MomentumStored price returns, drawdown repair, and proximity to highs.

OpportunityMega-driver fit, inflection, catalyst, and breakout evidence.

Early signalDisclosure, theme macro, acceleration, and tape before the slower base score catches up.

AccelerationNear-term revenue, earnings, margin, cash-flow, and leverage changes.

100

CatalystOfficial disclosure and extracted signal evidence.

Theme macroCountry, sector, liquidity proxy, and structural theme alignment.

RiskLeverage, beta, drawdown pressure, and timing risk.

Opportunity score is part of the verdict

54/100 early opportunity signal

Mapped to branded staples, food, beverages, household products, and defensive consumption.

Early signal54/100Disclosure, theme macro, acceleration, and tape

Mega driver54/100Consumer staples / brands

Theme macro63/100Consumer staples / brands

Acceleration36/100Revenue, margin, EPS, cash flow, and leverage trend

Catalyst evidence100/100Official filings, updates, and extracted signals

Breakout11/100Price, volume, and proximity to high

Expectation reset50/100Old score lagging a strong setup

OverviewVerdict, thesis map, and valuation setup.FundamentalsDrivers, trajectory, and business quality.Financial reportsStatement tables, sorting, filtering, and acceleration.Ex-ante forecastTarget price, dividend yield, and total return by horizon.FactorsCompany factor exposure, rank, and universe context.Market viewMomentum, catalysts, charts, and symbol packet.AttributionLarge-move causes, residuals, and research backlog.OwnershipSEC 13F holder flow, crowding, and manager changes.PeersPeer heatmap and closest comparables.

Tab scope

Decision brief

Overview

Source and lookbackScorecard, fundamentals, price tape, peer medians5100 stored daily bars; latest price through Jul 21, 9:30 PM GMT+8; fundamentals synced Jul 21, 7:45 PM GMT+8.

Sample and caveat1 industry peers and 7 sector peers in the scorecard context.Use this tab for its stated job; heavier model packets stay on their own tabs.

At-a-glance read

Is this company good?

Fundamentals synced Jul 21, 7:45 PM GMT+8

NYSE:KR screens mixed overall. Quality is weak, valuation is strong, momentum is weak, and risk is mixed versus the available peer data.

Strengths

Valuation is reasonable versus comparable companies.
Official company disclosures add catalyst evidence to the score.
Free cash flow is positive relative to market value.

Watch items

Price momentum is weak, so timing risk is high.
Debt / equity is elevated and needs balance-sheet review.

Thesis map

Why the score looks this way

Retail Trade benchmark

Business qualityPressure

33/100

Gross margin +20.98% · 29th percentile vs Retail Trade
Net margin +0.70% · 14th percentile vs Retail Trade
Return on equity +13.49% · 14th percentile vs Retail Trade